Babette Bensoussan

Babette Bensoussan is an Australian writer who has established herself as a prominent figure in the field of literature, specifically focusing on competitive intelligence and decision-making. With a unique approach to coaching, she has earned the reputation of being "The Decision-Making Maverick", guiding individuals and organizations towards more informed and confident decision-making processes.

As an author, Bensoussan has made significant contributions to the realm of competitive intelligence, penning influential books such as "Analysis without Paralysis", "Business and Competitive Analysis", and "Strategic and Competitive Analysis". These works have gained widespread recognition and are extensively used in esteemed MBA programs and executive courses globally, solidifying her position as a leading expert in her field.